Idiot Sandwich meme

Viewers of Hell’s Kitchen, which debuted in the US in 2005, know how intimidating—er, cruel—its host chef Gordon Ramsay can be. In 2015, Ramsay, TV personality Julie Chen, and late-night host James Corden performed a skit on the Late Late Show with James Corden spoofing Ramsay’s savagery. During the skit, called “Hell’s Cafeteria,” Ramsay holds two pieces of bread on either side of Chen’s face (as if her head is the meat of the sandwich) and screams: “What are you?” Shamefully, she replies: “An idiot sandwich.”

The skit was uploaded on YouTube after it aired, helping to spread the insult as a meme. As of March 2019, it has over 7 million views. The Idiot Sandwich meme had a resurgence in March 2019 when Ramsay, in another appearance on the Late Late Show with James Corden, said he would begin selling—er, capitalizing on—Idiot Sandwich earmuffs due to the popularity of the joke.