It's a matter of self-perception, after all
It's a new year, and perhaps it's time to boot up a new you. Tired of the old one? In need of a quick makeover? How about turning what you perceive as a negative into more of a positive?
Now, our budget didn't include room for a new wardrobe, but we can provide you with some linguistic flexibility, so you can view yourself in a different (and hopefully improved) light. In Marketing 101, they call it "re-branding." The differences can be slight, but viewpoint is everything. Ready?