Where does guilty pleasure come from?
The exact phrase guilty pleasure has existed since at least the 1700s. Around this time, the phrase had a more shameful connotation and was pretty heavy on the guilty aspect. Since that time, the core meaning has stayed much the same; it’s something that a person enjoys greatly, yet makes them feel bad for indulging in. The concept slowly evolved to incorporate more activities that someone would not feel great about doing.
By the mid-20th century, the meaning related to media consumption began to take hold. It wasn’t always used in exactly the same way as it is now, though. At a that time, something could be done with a guilty pleasure. The guilty aspect began to soften and the feelings associated might be better described as indulgent. Sadly, indulgent pleasure isn’t quite as catchy.
By at least the 1980s, the meaning as it stands today began to creep in. The spread was hastened by the rise of online forums where fans could discuss these guilty pleasures. Here, the sources of the guilty pleasure were referred to as guilty pleasures. When discussed publicly, the shame associated with guilty pleasures is more performative.
Who uses guilty pleasure?
The phrase guilty pleasure is generally used as a noun, though it could also be used as an adjective (people sometimes refer to guilty pleasure songs or movies). It’s a fairly common turn of phrase, since practically everyone has one. People usually use it to name a specific thing as their guilty pleasure. Whether or not something qualifies as a guilty pleasure could range by social group. One person’s prestige television show is another person’s guilty pleasure.
“The Kardashian's aren't even my guilty pleasure anymore, I will openly admit I love that show”
scoobert doobert @ughsettled0wn Twitter (July 30, 2014)
“I swear Filipino romance movies are my guilty pleasure”
Clarisse @cwawissejoy Twitter (May 4, 2017)
“Because I have quite a sweet tooth, my biggest guilty pleasure would have to be toffee chocolates but do I have to confess that I’m partial to a kebab from Turkish Delight in Manchester.”
Rick Barlow, quoted by Kashmira Gander, “The guilty pleasure foods that chefs secretly love to eat,” The Independent, reposted by Business Insider (March 23, 2017)