Where does send it come from?
Send it originates from a viral Facebook video posted on March 1st, 2017. The short clip features a stuntman nicknamed Larry Enticer who utters memorable catch phrases before jumping his snowmobile. “Are you silly?” he asks, before claiming that he’s “still gonna send it” despite the dark and frigid conditions outside. Larry proceeds to crash his snowmobile.
Enticer’s send it appears to be a variant on similar expressions like bring it (“perform in the face of a challenge”) or deliver (“fulfill a promise no matter what”). In mid-2017, his videos gained further exposure on platforms like Reddit and YouTube. Larry Enticer was featured on an episode of the Comedy Central series Tosh.0 in June, 2017.
Who uses send it?
I’m still gonna send it is a defiant pledge to perform an unlikely, inadvisable, or dangerous feat. The phrase is used when performing a reckless stunt without regard for potential consequences.
Most notably, send it has been used by popular YouTube star Jake Paul. On July 17, 2017, Los Angeles-based television station KTLA interviewed Paul about noise disturbances in his neighborhood. Imitating Larry Enticer, he told KTLA, “The neighbors hate me, but I'm still gonna flippin send it" before speeding away on his dirt bike. The clip itself went viral and further popularized sending it.
Yup here’s to not caring 🤙🏽 just gonna send it
@tjcookespeaks, February, 2018
Just broke my wrist but I’m still gonna send it before my lunch is over
@1_jonmike, February, 2018
Snowmobile maniac Larry Enticer is the greatest Canadian stuntmen ever to grace the internet with his Radwood-grade mullet, denim wardrobe and his uncanny ability to just send it.
Stef Schrader, Jalopnik, December, 2017