underboob

One early instance of underboob comes in a 1999 internet Usenet post where a woman wonders about underboob deodorant. Hey, it can get sweaty down there. The term may be inspired by the nearby side boob, recorded as early as 1997.

Underboob came to prominence in March 2015, when the Thai government warned against women taking “underboob selfies,” which it feared was harmful to society. Society disagreed. In early 2016, a social-media challenge, referred to as the underboob challenge, spread in Japan and China. Originally a way to show off a woman’s breast size by holding a pen or pencil in their underboob, female and male partakers made light of the challenge with humorous, body-positive twists.

The New Daily

Like its neighboring side boob before it, the underboob became a fashion statement in 2017, with designer and fast-fashion tailoring women’s tops to show off that part of the anatomy. Celebrities like Gigi and Bella Hadid, Lady Gaga, and Ariel Winter all donned outfits that showed off the underboob, and prominent publications like USA Today ran articles about the trend. Interest in underboob tattoos, or tattoos in this region, also spiked during this time.

Revelist