prestige pricing

British  

noun

1. marketing the practice of giving a product a high price to convey the idea that it must be of high quality or status

---

Example Sentences

“We’re opting out of prestige pricing, we’re setting our tuition at a lower point,” he said.

From Washington Times

The vast majority of colleges continue to engage in “prestige” pricing, but ultimately are forced to quietly offer deep discounts in an attempt to fill up their classes.

From Forbes