analytics

[ an-l-it-iks ]

noun

1. (used with a singular verb) Logic. the science of logical analysis.
2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software:

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data:

   an abundance of actionable analytics to help you deliver a better customer experience.

Word History and Origins

Origin of analytics¹

First recorded in 1580–90; analytic, -ics

Example Sentences

The company also provides its clients with a data analytics platform to help them with targeted ad campaigns and making their listings more visible on food delivery apps.

From TechCrunch

All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website.

From Search Engine Watch

Microsoft will also enable its workplace analytics software to help employers spot and support workers who are at risk of burnout.

From Fortune

Leveraging your data and analytics skills in itself can become a new revenue stream, if you decide to offer consultancy and training for SMBs and enterprises.

From Search Engine Land

Location analytics and data providers InMarket and NinthDecimal are joining forces.

From Search Engine Land

“They get paid for their oil in dollars,” said David Solin, a partner at Foreign Exchange Analytics in Essex, Connecticut.

From The Daily Beast

Of that, about $725 billion was a "structural" deficit, says Mark Zandi of Moody's Analytics.

From The Daily Beast

Paul Saffo is managing director of Foresight at Discern Analytics, and teaches at Stanford University.

From The Daily Beast

He knocks and enters, and finds Freshfield over his favourite work, the Posterior Analytics, and a pottle of strawberries.

From Project Gutenberg

I answered: “We impose on one another, and it is but lost time to converse with you whose works are only Analytics.”

From Project Gutenberg

And this is that part of logic which is comprehended in the Analytics.

From Project Gutenberg

Roger is disinclined to move, he must finish the Posterior Analytics.

From Project Gutenberg