direct marketing

American  

noun

1. marketing direct to the consumer, as by direct mail or coupon advertising.

---

direct marketing British  

noun

1. Also called: direct selling. selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels

---

Example Sentences

See Examples For:

direct marketing

The company’s direct marketing capability gives it a way to reach prospective guests and stimulate bookings before relying on broad fare discounts.

From The Wall Street Journal ● Sep. 25, 2026

Tanya adds there are now more than 10,000 people who have raised an objection to Meta to stop using their data for direct marketing - which may lead to further lawsuits.

From BBC ● Oct. 11, 2025

Buried in its language is a promise to “limit the direct marketing of certain unhealthy foods to children, including by evaluating the use of misleading claims and imagery.”

From Salon ● Sep. 7, 2025

Some of the interviewed land users felt that market access could be improved by supporting direct marketing, for example, via farm shops.

From Science Daily ● Apr. 30, 2024

Reaching the consumer with the message is not the hard part of direct marketing.

From "The Tipping Point" by Malcolm Gladwell