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appointment viewing

British

noun

the practice of setting time aside to watch particular television programmes

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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appointment viewing

Peacock has launched an extensive social-media campaign to promote the show’s return, leaning in to its rare status as appointment viewing among younger demographics.

From The Wall Street Journal ● May 24, 2026

For years, the show was appointment viewing, spawning popular spin offs like “The Bachelorette” and “Bachelor in Paradise.”

From The Wall Street Journal ● Mar. 19, 2026

The show is appointment viewing for Ben's wife Olivia, who he says "loves it" - having put the new season in their calendar so she didn't miss it.

From BBC ● Dec. 13, 2025

The videos, which now number more than 260, have become appointment viewing for movie lovers, who relish watching their favorite artists rhapsodize about cinema in unrehearsed, genuine ways.

From Los Angeles Times ● Apr. 28, 2025

But growing the streaming channel has become a greater priority lately as broadcast network news divisions can no longer solely depend on appointment viewing for their morning shows and evening newscasts.

From Los Angeles Times ● Sep. 11, 2024

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023