soft launch

American  

[sawft lawnch] / ˈsɔft ˈlɔntʃ /

noun

• soft launches
  plural

1. a release of a commercial product to a limited audience to monitor the product's reception.

2. Informal. a subtle reveal of a romantic or personal relationship without giving direct and unambiguous information.

---

verb (used with object)

soft launched, soft launching

1. to make a commercial product available to a limited number of people before a wider release.

2. Informal. to indirectly reveal or hint at a romantic or personal relationship.

soft launch British  

noun

1. the launch of a website in stages, with regular updating

---

verb

1. (tr) to implement the soft launch of (a website)

Other Word Forms

Noun Inflected Forms

• soft launches
  plural

---

Example Sentences

See Examples For:

soft launch

Hejazi says some restaurants are extending the period before they fully open to garner more buzz, while others are making their soft launch pricing permanent for quieter days such as Mondays.

From BBC ● Sep. 1, 2026

Customers were first able to visit the new New Jersey location almost a week before the official grand opening, and Wednesday morning drew a surprisingly large crowd, considering the word-of-mouth nature of the soft launch.

From Barron's ● Mar. 25, 2026

Woodley on Sunday offered her take at a soft launch and added some “Star Wars” flare.

From Los Angeles Times ● May 5, 2025

This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.

From Slate ● Apr. 27, 2024

The soft launch of the first copy of 18 pages, costing Rs.

From Behind the News: Voices from Goa's Press by Various

Random Word

Spin the wheel and learn a new word!

---