own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

Intersect’s operations are expected to remain separate under its own brand and would continue to be led by its chief executive, Sheldon Kimber.

From The Wall Street Journal

Shein, best known in the West for selling its own brand apparel, has witnessed a meteoric rise in popularity in recent years, particularly among young buyers, thanks to a vast array of cheap products.

From The Wall Street Journal

Shoppers see new holiday items like Kirkland Signature ribbon as Costco leans more on its own brand where it has greater control of the supply chain.

From The Wall Street Journal

Does achieving something like this with your own brand feel like a different level of success?

From Los Angeles Times

At the end of this year, Arc’teryx will have about 168 of its own brand stores globally, with 68 in North America.

From The Wall Street Journal