own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

While Shein is best known in the West for selling its own brand apparel, in recent years it has expanded into a marketplace for external sellers, similar to Amazon.com.

From The Wall Street Journal • Jun. 29, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

There he conducted his own brand of triage.

From Los Angeles Times • May 1, 2026

Meanwhile, "the WAG culture is only getting more powerful, it's only just started in terms of the agency that they have in making their own brand and finding a new way in," he says.

From BBC • Feb. 27, 2026

“I'm not sure it's supposed to be called anything though, really. It's just my own brand of nonsense.”

From "Starfish" by Akemi Dawn Bowman