corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

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corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

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Example Sentences

The posting for a general manager in Chile said the company was looking for someone who "will play a fundamental role in shaping our corporate image while accelerating the transition to sustainable energy."

From Reuters • Nov. 9, 2023

A timber company decided against buying, noting the collection wouldn’t do much for its corporate image.

From Seattle Times • Jan. 20, 2023

In the business world, one of America’s largest consumer chains, Starbucks, whose feel-good corporate image has gotten debunked by its workers’ unionization drive, resummoned Howard Schultz this spring for a third stint as CEO.

From Los Angeles Times • Nov. 22, 2022

It isn't about moral courage or speaking out; it's about protecting and preserving corporate image and individual reputations.

From Salon • May 25, 2020

The AT&T corporate image was the "gentle giant," "the voice with a smile," a vaguely socialist-realist world of cleanshaven linemen in shiny helmets and blandly pretty phone-girls in headsets and nylons.

From The Hacker Crackdown, law and disorder on the electronic frontier by Sterling, Bruce