corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

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corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

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Example Sentences

"They don't line up for food as we do, have good quality uniforms and a corporate image that we have long forgotten."

From Reuters • May 31, 2023

Another is that the company actually may want to completely rechristen itself in hopes of leaving past problems behind and rebooting its corporate image.

From Los Angeles Times • Oct. 20, 2021

It isn't about moral courage or speaking out; it's about protecting and preserving corporate image and individual reputations.

From Salon • May 25, 2020

Retail giants from Target to Walmart to Amazon; and tech titans from Apple to Google to Facebook, are taking action to respond because it’s good for business and good for corporate image.

From New York Times • Oct. 7, 2019

The AT&T corporate image was the "gentle giant," "the voice with a smile," a vaguely socialist-realist world of cleanshaven linemen in shiny helmets and blandly pretty phone-girls in headsets and nylons.

From The Hacker Crackdown, law and disorder on the electronic frontier by Sterling, Bruce