brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

See Examples For:

brand awareness

So how does selling a pair of cleats create brand awareness for a brand consumers would not even know?

From Los Angeles Times ● Jul. 13, 2026

While Paul Smith works on building brand awareness in the U.S., it is taking a more bearish stance in Europe.

From The Wall Street Journal ● May 21, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times ● Dec. 18, 2025

The restaurant chain Portillo’s plans to expand nationally, so it wants to raise its brand awareness beyond its mostly Chicago-area base and hire more people, said Jill Waite, its chief people officer.

From The Wall Street Journal ● Dec. 2, 2025