customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

“Our customer base was the people who looked up release dates and who went to the Arclight, and that sense of community is just not there anymore post-pandemic,” Karp says.

From Los Angeles Times • Apr. 7, 2026

“We see Neo driving meaningful adoption for first-time Mac owners with a distinct customer base relative to the Air and Pro models,” Mohan wrote.

From MarketWatch • Apr. 6, 2026

Whether that translates into a use case for consumers, SoFi’s main customer base, is an open question.

From Barron's • Apr. 3, 2026

Motability will start to bring in the changes on new leases from 13 April for the first 15% of its 930,000 customer base.

From BBC • Apr. 1, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James