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customer base

American

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

the established customers of a business; the market segment on which a business depends.

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“Our booked positions for 2026 and 2027 demonstrate the resilience of our loyal customer base and the sustained demand for our product reflecting that travel remains a priority for our customers.”

From Barron's • May 14, 2026

GameStop has also been looking for ways to reignite its customer base as online gaming has dampened the relevance of the company’s bricks-and-mortar stores.

From MarketWatch • May 12, 2026

Also separate to the court claim, Watton and Beddow Davison say Vodafone encouraged them to take on additional stores with no trading history or customer base.

From BBC • May 5, 2026

At Parallel, Agrawal said he has an ambitious growth plan to expand its products and customer base over the next year.

From The Wall Street Journal • Apr. 29, 2026

Before long, a network of environmentally concerned gardeners had formed around Territorial's customer base, including several Tilth communities, groups of gardeners concerned with promoting earth stewardship and organic husbandry in both rural and urban settings.

From Organic Gardener's Composting by Solomon, Steve

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023