analytics

American  

[an-l-it-iks] / ˌæn lˈɪt ɪks /

noun

1. (used with a singular verb) the science of logical analysis.

2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

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Etymology

Origin of analytics

First recorded in 1580–90; see origin at analytic, -ics

Example Sentences

Adobe is arguably the current industry-standard in tools for creative design, digital document management, along with marketing and analytics.

From Barron's • Apr. 17, 2026

Rather than long-term professional experience, Toboni wanted proficiency in analytics, an interest in modern technology and a track record of creativity.

From The Wall Street Journal • Apr. 14, 2026

In 2016, Hillary Clinton’s presidential campaign, taking inspiration and personnel from Barack Obama’s two election wins, was a data-heavy enterprise that relied on analytics — and, famously, an algorithm named Ada.

From Salon • Apr. 13, 2026

The phrase has appeared almost 500,000 times across social platforms since that month, according to the analytics firm Sprout Social, with more than 37 billion impressions.

From The Wall Street Journal • Apr. 13, 2026

There Branch laughed pleasantly, as at the finding of the correct solution to a puzzling problem in analytics or calculus.

From The Fashionable Adventures of Joshua Craig; a Novel by Phillips, David Graham