analytics

American  

[an-l-it-iks] / ˌæn lˈɪt ɪks /

noun

1. (used with a singular verb) the science of logical analysis.

2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

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Etymology

Origin of analytics

First recorded in 1580–90; see origin at analytic, -ics

Example Sentences

Billy Beane, as general manager of the Oakland Athletics, used data analytics to build a competitive team with a payroll one-third the size of the New York Yankees’.

From The Wall Street Journal • Apr. 16, 2026

When Billy Beane turned to the nascent discipline of data analytics to overcome a seemingly unsolvable workplace problem, his aspirations were modest.

From The Wall Street Journal • Apr. 16, 2026

Datadog sells a monitoring and analytics platform to artificial-intelligence and cloud giants like Amazon Web Services and OpenAI.

From Barron's • Apr. 15, 2026

In 2016, Hillary Clinton’s presidential campaign, taking inspiration and personnel from Barack Obama’s two election wins, was a data-heavy enterprise that relied on analytics — and, famously, an algorithm named Ada.

From Salon • Apr. 13, 2026

The weapons of common sense, not the analytics of Aristotle, are needed for their overthrow.

From Euthydemus by Jowett, Benjamin