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Synonyms

fanfare

American  
[fan-fair] / ˈfæn fɛər /

noun

  1. a flourish or short air played on trumpets or the like.

  2. an ostentatious display or flourish.

  3. publicity or advertising.


fanfare British  
/ ˈfænfɛə /

noun

  1. a flourish or short tune played on brass instruments, used as a military signal, at a ceremonial event, etc

  2. an ostentatious flourish or display

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of fanfare

1760–70; < French, expressive word akin to fanfaron fanfaron.

Explanation

Fanfare is a loud, proud burst of something to get attention. If you open up a carpet store with one of those sky-sweeping lights, lots of balloons, and a brass band, you’re doing it with great fanfare. Originally fanfare meant a short burst of music played by trumpeters, usually when someone important entered a room. But these days we describe anything as fanfare that has the same feeling as a burst of trumpets. If you’re a TV executive with a new show you think is going to be a big hit, roll it out with fanfare–—ad campaigns, billboards, celebrity parties!

Keep Reading on Vocabulary.com

Vocabulary lists containing fanfare

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Fanfares will be played by The State Trumpeters of the Household Cavalry and The Fanfare Trumpeters of the Royal Air Force, the palace said.

From Reuters • Feb. 18, 2023

Attendees at the June 23 birthday gala will have their competitive spirits subconsciously stoked by the most famous of his gleaming brassy pronouncements, the “Olympic Fanfare and Theme.”

From Washington Post • Jun. 17, 2022

Fanfare After the ceremony, the couple was showered in birdseed by Ms. Ladd’s mother, Barbara Rittel; her aunt, Claire Pugatch; her sister, Dr. Lisa Rittel; and her brother, Michael Rittel.

From New York Times • Dec. 31, 2021

In other words, these Big Tech companies are serving up Wikipedia’s free info with the same relentless consistency with which NBC blasts the “Olympic Fanfare and Theme” before commercials.

From Slate • Jul. 26, 2021

The Lion gave his last orders for the ceremony— "Gamble, Grin, Grub, and Carry-on-Merry, sound the Merry Fanfare on your silver trumpets!"

From The Tale of Lal A Fantasy by Paton, Raymond