focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

Focus group research was “mainly done by the largest museums,” McIntyre said, because of the cost involved.

From New York Times • Feb. 5, 2024

Focus group participants said that a whole show about the stone didn’t excite them, because its story was already well known and the object was prominently displayed in the museum’s permanent collection.

From New York Times • Feb. 5, 2024

Focus group attendees were identified only by their first name and state, although many participants volunteered additional biographical details.

From Washington Post • Apr. 20, 2021

Focus group studies may need the approval of mandatory university boards that monitor research involving human subjects.

From Seattle Times • Dec. 16, 2016

Focus group participant Chad Whitaker, 41, a small business owner, said he is leaning toward supporting Romney, even though he’s not very excited about him.

From BusinessWeek • Dec. 12, 2011