Synonyms

focus group

American

noun

a representative group of people questioned together about their opinions on political issues, consumer products, etc.

focus group British

noun

a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

His three sons and nine grandchildren are a particularly helpful focus group.

From The Wall Street Journal • Sep. 30, 2025

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

From BBC • Apr. 28, 2025

You just got back from doing public opinion and focus group work.

From Salon • Aug. 19, 2024

And so they did the test and the folks in the focus group were asked if they they loved the show.

From Los Angeles Times • Jun. 6, 2024

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023