corporate image

American  

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

---

corporate image British  

noun

1. the way an organization is presented to or perceived by its members and the public

---

Example Sentences

"They don't line up for food as we do, have good quality uniforms and a corporate image that we have long forgotten."

From Reuters • May 31, 2023

A timber company decided against buying, noting the collection wouldn’t do much for its corporate image.

From Seattle Times • Jan. 20, 2023

It isn't about moral courage or speaking out; it's about protecting and preserving corporate image and individual reputations.

From Salon • May 25, 2020

Banks used the pledges as part of a broader effort to project a green corporate image.

From New York Times • May 28, 2018

The AT&T corporate image was the "gentle giant," "the voice with a smile," a vaguely socialist-realist world of cleanshaven linemen in shiny helmets and blandly pretty phone-girls in headsets and nylons.

From The Hacker Crackdown, law and disorder on the electronic frontier by Sterling, Bruce