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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times • Dec. 18, 2025

Analyst William Park tells clients in a note that growth in both mobile and broadband subscriptions for the three months through October exceeded expectations, helped by brand awareness stemming from Tuas’s acquisition of M1.

From The Wall Street Journal • Dec. 2, 2025

U.S. firms can build brand awareness more easily and are stronger on the data security front.

From The Wall Street Journal • Nov. 14, 2025

Michael Pachter, a managing director of strategic planning at Wedbush Securities, was skeptical, because brand awareness is not an issue for a company as well known as Netflix.

From Los Angeles Times • Nov. 10, 2025

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