brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

See Examples For:

brand awareness

Panda Express is expanding its marketing in Roblox and Fortnite, saying initial forays like integrating its panda mascot and Original Orange Chicken boosted brand awareness and restaurant visits.

From The Wall Street Journal ● Oct. 9, 2026

Park officials say the concert series, which also takes place at SeaWorld’s Orlando and San Antonio locations, has helped boost ticket sales and brand awareness.

From Los Angeles Times ● Aug. 21, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026

This includes enhancing its focus on customer experience and boosting its brand awareness as well as optimizing its retail network and investing in new products.

From The Wall Street Journal ● Jan. 7, 2026

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times ● Dec. 18, 2025

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