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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Funds will also be used to enhance brand awareness and strengthen the company’s global presence.

From The Wall Street Journal Aug. 24, 2026

So how does selling a pair of cleats create brand awareness for a brand consumers would not even know?

From Los Angeles Times Jul. 13, 2026

These “tastemakers” beta-test its models, offer feedback on what works, and use it for their personal filmmaking projects — which creates corporate brand awareness.

From Los Angeles Times Jul. 3, 2026

“Greater brand awareness, new platform partner wins and, potentially, a direct connection to the U.S. payment system would meaningfully improve Wise’s business,” they say.

From The Wall Street Journal Jun. 11, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's Jan. 8, 2026

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