media event

American  

noun

1. a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

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media event British  

noun

1. an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

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Etymology

Origin of media event

First recorded in 1970–75

Example Sentences

On Wednesday, at the pre-finals night media event, Littler said the fans were "fickle" for mixing booing and cheering.

From BBC • May 28, 2026

"We want to make sure that it is accessible and affordable for fans," Philadelphia Chief Deputy Mayor Vanessa Garrett Harley told AFP at a media event Tuesday.

From Barron's • Apr. 29, 2026

United raved about its free speedy Starlink Wi-Fi at a media event in Los Angeles last week.

From The Wall Street Journal • Apr. 1, 2026

But there are also nooks such as a cave that, while not previewed at a recent media event, will allow visitors to view elephants on their level.

From Los Angeles Times • Feb. 4, 2026

The unveiling in 1926 of a new opera by the last great Italian composer in the genre, Giacomo Puccini, could fairly be described as a media event on a global scale.

From "The Story of Music" by Howard Goodall