own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

See Examples For:

own brand

While Shein is best known in the West for selling its own brand apparel, in recent years it has expanded into a marketplace for external sellers, similar to Amazon.com.

From The Wall Street Journal ● Jun. 29, 2026

Back in 2022 you only had to shell out £1 for the average box of six supermarket own brand free-range eggs.

From BBC ● May 24, 2026

It already plans to open its Zaragoza plant so that Leapmotor can soon produce a model there under its own brand.

From Barron's ● May 8, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate ● May 6, 2026

Hopkins made millions working as a banker and grocer, and selling his own brand of whiskey, but he never married and had no children.

From "The Immortal Life of Henrietta Lacks" by Rebecca Skloot