own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

There he conducted his own brand of triage.

From Los Angeles Times • May 1, 2026

Anderson also wants Petco to put more of its own brand on its shelves.

From The Wall Street Journal • Mar. 11, 2026

Meanwhile, "the WAG culture is only getting more powerful, it's only just started in terms of the agency that they have in making their own brand and finding a new way in," he says.

From BBC • Feb. 27, 2026

Though it could be argued that she is, herself, her own brand of goddess.

From "The Poisonwood Bible" by Barbara Kingsolver