own brand

British  

noun

1. Also called: own label.

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

See Examples For:

own brand

In May, the beauty company launched a test to gauge consumer sensitivity to price reductions, after reporting slower-than-expected sales growth at its own brand during its March quarter.

From The Wall Street Journal ● Aug. 31, 2026

Bakery business Janes Pantry, based in Gloucestershire, said it had acquired a number of Coughlans' shops from the liquidators, and would open 20 shops under its own brand.

From BBC ● Aug. 12, 2026

They bustle through the doors after the long journey, sometimes bedecked in Route 66 merchandise, and sometimes buying Mel’s own brand of Route 66 merch while there.

From Los Angeles Times ● May 12, 2026

It already plans to open its Zaragoza plant so that Leapmotor can soon produce a model there under its own brand.

From Barron's ● May 8, 2026

Mom is fomenting her own brand of anarchy closer to home.

From "Dreaming in Cuban" by Cristina García

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