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own brand

British

noun

Also called: own label.
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  
  own-brand products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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own brand

Renault, which owns Dacia and is a major manufacturer of EVs under its own brand, says it is looking at how fixing them can be made cheaper.

From BBC ● Jul. 8, 2026

The airline will continue to operate under its own brand following the transaction.

From The Wall Street Journal ● May 12, 2026

It already plans to open its Zaragoza plant so that Leapmotor can soon produce a model there under its own brand.

From Barron's ● May 8, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate ● May 6, 2026

“I'm not sure it's supposed to be called anything though, really. It's just my own brand of nonsense.”

From "Starfish" by Akemi Dawn Bowman

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023