own brand

British  

noun

1. Also called: own label. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      own-brand products

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Example Sentences

But it wasn’t until late 2023 that it really committed to selling products under its own brand and growing overseas, a strategy aimed at making Midea more resilient in the face of global trade tensions.

From The Wall Street Journal • May 28, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate • May 6, 2026

Keith Herron, a finalist in the ready-to-wear category, was head-to-toe in Advisry, his own brand.

From Los Angeles Times • Apr. 9, 2026

The 41-year-old took over at Dior last June, leaving him little time for his own brand, JW Anderson, which he founded in 2008.

From Barron's • Feb. 19, 2026

Each of them is their own brand of beauty.

From "Dumplin'" by Julie Murphy