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brand leader

British  

noun

  1. marketing a product with the highest number of total sales within its category

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

They’re arguably the brand leader in this stuff.

From The Guardian • Sep. 5, 2018

After the initial campaign, sales shot up and Ronseal became brand leader.

From BBC • Jan. 8, 2013

“We wanted something quite different from a traditional library, and Prosper came to mind immediately,” says Paul James, global brand leader at St. Regis Hotels & Resorts.

From Slate • Jan. 1, 2012

The monarchy may look like the brand leader for “keeping faith with the past,” but in truth, it wields change to its purposes.

From BusinessWeek • Nov. 14, 2011

Brian McGuinness, Aloft’s global brand leader, said much information offered to guests was generated by hotel employees and none is the result of advertising.

From New York Times • Jun. 28, 2011

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