house brand
Americannoun
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a brand name used by a retailer for a product or product line made specifically for or by the retailer.
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such a product, usually offered at a lower price than a comparable name-brand product.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
In addition to food and household goods, it also sells apparel under its house brand.
From The Wall Street Journal ● Mar. 25, 2026
He was there on behalf of the national drugstore chain Walgreens to ensure that the factory, which made the company’s house brand of beef jerky, was safe and free of labor abuses.
From New York Times ● Dec. 28, 2023
Meanwhile, one critic noted, "Pearl Milling Company? Sounds like a generic house brand for Dollar General."
From Fox News ● Feb. 10, 2021
You could have pumpkin spice Cheerios, or Frosted Mini-Wheats, or granola from Archer Farms, the house brand of Target.
From Washington Post ● Sep. 13, 2017
Why, this very first trip he's sold more goods on his own say-so than on the house brand.
From John Wesley, Jr. The Story of an Experiment by Brummitt, Dan B.
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
