new normal

American  

[noo nawr-muhl, nyoo] / ˈnu ˈnɔr məl, ˈnju /

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

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Etymology

Origin of new normal

First recorded in 1920–25

Example Sentences

“Tech giants had their chance and failed, but we’re stepping in to protect children, back parents and set a new normal for future generations.”

From The Wall Street Journal • Jun. 15, 2026

The family adapted to its new normal, and Klugo and his sister enrolled in athletic programs.

From Los Angeles Times • Jun. 11, 2026

As sky-high entry costs price many people out, malicious actors are capitalizing on desperate fans seeking bargains outside accredited channels, using techniques experts say represent a "new normal" for major events.

From Barron's • Jun. 3, 2026

This is boxing's new normal, where the lines between fantasy and reality have shifted.

From BBC • May 21, 2026

This is starting to become our new normal.

From "Like Vanessa" by Tami Charles