relevance

American  

[rel-uh-vuhns] / ˈrɛl ə vəns /

Often relevancy

noun

1. the condition of being relevant, or connected with the matter at hand.

   Some traditional institutions of the media lack relevance in this digital age.

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Etymology

Origin of relevance

First recorded in 1620–30, for an earlier sense; relev(ant) ( def. ) + -ance ( def. )

Example Sentences

The company said last month it is focused on maintaining loyalty and brand relevance this year with new items, like a line of fizz-free drinks, as well as limited-time offerings.

From The Wall Street Journal • Mar. 25, 2026

Swiss ambassador to the WTO Erwin Bollinger agreed, warning that a loss of relevance by the WTO could "lead to more fragmentation of the trading system".

From Barron's • Mar. 20, 2026

The company has dealt with questions about competition and its sense of style, as it tries to regain fashion relevance with new gear.

From MarketWatch • Mar. 17, 2026

Are Ultras a menace or a force for good in a game searching for relevance in a corporate footballing landscape?

From BBC • Mar. 17, 2026

“Over the centuries, their relevance has waxed and waned. Seems like just when you think you’ve seen the last of them, you start hearing rumors again.”

From "Fablehaven" by Brandon Mull

Related Words

• applicability
• importance
• purpose