public relations

American  

noun

1. (used with a plural verb)  the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.

2. (used with a singular verb)  the art, technique, or profession of promoting such goodwill.

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public relations British  

noun

1. 1. the practice of creating, promoting, or maintaining goodwill and a favourable image among the public towards an institution, public body, etc

   2. the methods and techniques employed

   3. ( as modifier )

      the public relations industry

2. the condition of the relationship between an organization and the public

3. the professional staff employed to create, promote, or maintain a favourable relationship between an organization and the public

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Etymology

Origin of public relations

First recorded in 1800–10

Example Sentences

Philip Barber, a former playwright involved in public relations, met the former fashion journalist Stephanie Frey when she joined his Madison Avenue firm.

From The Wall Street Journal

Are Nvidia’s responses savvy public relations or a sign the company is growing worried?

From MarketWatch

“It’s almost like I’m training—the opposite of how an athlete would train,” says Langer, 47, a founder of a public relations agency.

From The Wall Street Journal

There were no agents or public relations specialists watching over them.

From Los Angeles Times

Luis Tadeo, director of marketing and public relations of CHIRLA, understands the critical role sports and culture play in shaping the way that the community engages and heals in unprecedented times.

From Los Angeles Times