SEO

American  

abbreviation

Digital Technology.

1. search-engine optimization: the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.

   The first step in SEO is to generate keywords that are relevant to your site's content.

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SEO British  

abbreviation

1. computing search engine optimization

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Etymology

Origin of SEO

First recorded in 1995–2000

Example Sentences

AI systems like ChatGPT are changing online search, shifting standards from traditional SEO rankings to a company’s visibility online, in places like review sites and forums.

From The Wall Street Journal

For two decades, companies have relied on search-engine optimization, or SEO, to battle for customer attention online—tuning keywords and backlinks to climb Google’s rankings.

From The Wall Street Journal

For a long time, people’s experience of the internet has been shaped by SEO and the tactics companies use to boost their rankings.

From The Wall Street Journal

The bottom line is that the SEO fundamentals still matter.

From The Wall Street Journal

“This is not the end of SEO,” says Kelly Cutler, associate professor of digital marketing and visual communication at Northwestern University.

From The Wall Street Journal