sponsored content

American  

[spon-serd kon-tent] / ˈspɒn sərd ˈkɒn tɛnt /

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published.

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

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Etymology

Origin of sponsored content

First recorded in 1990–95

Example Sentences

Typically, an influencer like Johnson will post sponsored content for a monetary fee; Johnson says he charges $20,000 to $25,000 for a standard post.

From The Wall Street Journal • May 1, 2026

OpenAI also recently introduced ads into the chatbot for free and Go users, leading to concerns that higher-paid tiers might eventually see sponsored content.

From MarketWatch • Mar. 25, 2026

The introduction of advertisements and sponsored content in chatbots has spawned privacy concerns for AI users as brands scramble to stay relevant in a fast-changing online environment.

From Barron's • Feb. 15, 2026

The Federal Communications Commission has leveled a $13.4-million fine against Sinclair Broadcast Group for failing to identify sponsored content that aired on its TV stations.

From Los Angeles Times • Nov. 17, 2025

These creator programs - which reward users for likes, comments and shares, and allow them to post sponsored content - have been linked to its rise.

From BBC • Dec. 9, 2024