sponsored content

American  

[spon-serd kon-tent] / ˈspɒn sərd ˈkɒn tɛnt /

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published.

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

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Etymology

Origin of sponsored content

First recorded in 1990–95

Example Sentences

For example, if AI were asked to create sponsored content for a specific restaurant and the data sets included fake reviews posted on popular sites, the sponsored article could be skewed with false data.

From Washington Post

It functions as a kind of Glassdoor for influencers, where creators can leave reviews of brands they have worked with, share ad rates, and give and get other crucial information for negotiating sponsored content deals.

From New York Times

Tipico will also spend $90 million on Gannett advertising and sponsored content, including videos, columns, blog posts and events.

From Reuters

For the hundreds of millions of users on Instagram and TikTok, longer and more frequent videos mean more time watching, but also potentially more ads and sponsored content that you may not want to sit through.

From Washington Post

The revenue bet, at first, was on sponsored content since there were no display ads.

From The Verge