sponsorship

[spon-ser-ship]

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity.,  the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

Word History and Origins

Origin of sponsorship¹

sponsor ( def. ) + -ship ( def. )

Example Sentences

The modern player doesn't just play; he builds identity through social media, sponsorships, personal branding.

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Last year more than 100 professional female footballers signed a letter calling on Fifa to end its sponsorship deal with Saudi Arabian oil company Aramco, accusing the national authorities of "brutal human rights violations".

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In fact, an unnamed executive previously contacted the Premier League on behalf of his club and 10 others amid concern Newcastle could enter into lucrative sponsorship deals with Saudi Arabian companies.

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Financially, more games would surely mean bigger TV deals and sponsorship possibilities.

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But also, this was a scenario where a conversation with a water company about sponsorship got the response, “We’re focusing on a male audience.”

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Related Words

• aegis 
• aid 
• auspices www.thesaurus.com
• backing 
• patronage 
• sponsor