sponsorship

American  

[spon-ser-ship] / ˈspɒn sər ʃɪp /

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

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Etymology

Origin of sponsorship

sponsor ( def. ) + -ship ( def. )

Example Sentences

Most drivers source the sponsorship they need from family connections of one kind or another.

From BBC • Apr. 16, 2026

It is undervalued—with a price-to-tangible-book value of 90%, well below peers—and without meaningful shareholder sponsorship.

From Barron's • Apr. 16, 2026

Mastercard, PepsiCo, and banking giant Citigroup didn’t renew their sponsorship of the New York City Pride March last year.

From The Wall Street Journal • Apr. 9, 2026

Instead of direct pay from universities, athletes receive funds indirectly through NIL collectives, donors and sponsorship deals, which the school can broker.

From MarketWatch • Apr. 7, 2026

The team of five boys and five girls was housed in various homes throughout the township: there wasn’t enough sponsorship money to pay for hotel accommodations.

From "Kaffir Boy: An Autobiography" by Mark Mathabane

Related Words

• aegis
• aid
• auspices
• backing
• patronage
• sponsor