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A/B test

[ ey-bee-test ]
/ ˈeɪˈbi ˌtɛst /
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noun Also called A/B experiment, split test .
Digital Technology. a comparison of two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
an experiment that compares two or more versions of a product or strategy to determine empirically which version is superior: The A/B test showed a more positive customer response to email marketing with short subject lines.
verb (used with object) Also A/B-test [ey-bee-test], /ˈeɪˈbiˌtɛst/, split-test [split-test] /ˈsplɪtˌtɛst/ .
to subject (a website, app, product, or strategy) to a comparison of two or more versions in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
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QUIZ YOURSELF ON "IS" VS. "ARE"
"Is" it time for a new quiz? "Are" you ready? Then prove your excellent skills on using "is" vs. "are."
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IS and ARE are both forms of which verb?
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

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