A/B test

[ ey-bee-test ]

nounAlso called A/B experiment, split test .

Digital Technology. a comparison of two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
an experiment that compares two or more versions of a product or strategy to determine empirically which version is superior: The A/B test showed a more positive customer response to email marketing with short subject lines.

verb (used with object)Also A/B-test

[ey-bee-test], /ˈeɪˈbiˌtɛst/, split-test

[split-test] /ˈsplɪtˌtɛst/ .

to subject (a website, app, product, or strategy) to a comparison of two or more versions in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.

Origin of A/B test

¹

First recorded in 1980–85, from the use of A³ and B³ to indicate the first and second elements in a series

Words Nearby A/B test

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Browse