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accepted pairing

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noun

a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.

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“Was” is used for the indicative past tense of “to be,” and “were” is only used for the subjunctive past tense.

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Origin of accepted pairing

First recorded in 1975–80
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021

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