admass

[ ad-mas ]

/ ˈædˌmæs /

Chiefly British

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noun

high-pressure marketing in which mass-media advertising is used to reach large numbers of people.

adjective

characteristic of or relating to admass.

QUIZ

QUIZ YOURSELF ON "IS" VS. "ARE"

"Is" it time for a new quiz? "Are" you ready? Then prove your excellent skills on using "is" vs. "are."

Question 1 of 7

IS and ARE are both forms of which verb?

Origin of admass

First recorded in 1950–55; ad¹ + mass