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admass

[ad-mas]Chiefly British

noun

high-pressure marketing in which mass-media advertising is used to reach large numbers of people.

adjective

characteristic of or relating to admass.

Origin of admass

First recorded in 1950–55; ad¹ + mass

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019