• synonyms


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verb (used without object)
  1. to remark or comment; refer (usually followed by to): He adverted briefly to the news of the day.
  2. to turn the attention (usually followed by to): The committee adverted to the business at hand.
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Origin of advert1

1375–1425; late Middle English a(d)verten < Old French a(d)vertirLatin advertere to pay attention, equivalent to ad- ad- + vertere to turn; ad- replacing a- a-5


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1. allude.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for adverting

Historical Examples

  • It was selfish; but I could not let you go without once adverting to the subject—'


    Charlotte M. Yonge

  • I replied something, I scarce know what, adverting to his stronger mind.

  • The two oldest were the sons to whose deaths we are now adverting.

  • Then, adverting to topics more cheerful, he interrogated Miss Stackpole as to her own future.

  • The Reporter of characters takes a full share of gratification in adverting to these, when a certificate of the conduct is given.

British Dictionary definitions for adverting


  1. British informal short for advertisement
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  1. (intr foll by to) to draw attention (to); refer (to)
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Word Origin

C15: from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for adverting



mid-15c., averten "to turn (something) aside," from Middle French avertir (12c.), from Late Latin advertere (see advertise). The -d- added 16c. on the Latin model. Related: Adverted; adverting.

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colloquial shortening of advertisement, attested by 1860.

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Online Etymology Dictionary, © 2010 Douglas Harper