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Synonyms

advertising

American  
[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /
Or advertizing

noun

  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

    to get more customers by advertising.

  2. paid announcements; advertisements.

  3. the profession of planning, designing, and writing advertisements.


advertising British  
/ ˈædvəˌtaɪzɪŋ /

noun

  1. the promotion of goods or services for sale through impersonal media, such as radio or television

  2. the business that specializes in creating such publicity

  3. advertisements collectively; publicity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms


Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing 1


Explanation

Advertising is the act of drawing the public’s attention to something, usually to sell it. Whatever is written on the sandwich board you're wearing is what you're advertising. Advertising is getting the word out — whether it’s on a billboard, in a magazine ad, on a commercial, on the side of a blimp, or by singing it from the highest mountaintop. If you want to let people know about a product, service, or candidate, you run an advertising campaign. The word advertising may also be used for the advertisements themselves or the business of creating advertisements.

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Facebook snarfs up your personal information so it can sell advertising to corporate customers paying to use the data for targeting their ads.

From Los Angeles Times ● Oct. 23, 2026

Jon Jones, Technical director for a digital advertising company, was also spurred into action by the alerts.

From BBC ● Oct. 23, 2026

The song gained traction throughout the Brewers’ playoff run, and to date his original post advertising its release has racked up over 550,000 views on TikTok.

From The Wall Street Journal ● Oct. 23, 2026

The result is a campaign by the network that has the instability of an advertising operation testing different nightmares.

From Salon ● Oct. 22, 2026

The source of that confidence was a sustained programme of advertising the new science through public lectures and books conducted by the disciples of Newton, above all by Desaguliers.

From "The Invention of Science" by David Wootton

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