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Advertising Standards Authority

British  

noun

  1. ASA. an independent UK body set up by the advertising industry to ensure that all advertisements comply with the British Code of Advertising Practice

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The additional declaration may swerve X’s guidelines but it doesn’t bypass the U.K.’s Advertising Standards Authority, which has reportedly begun monitoring Stake’s X campaign.

From Slate ● Nov. 14, 2024

The UK Advertising Standards Authority has previously pledged to clamp down on misleading environmental claims, while the European Union recently announced a new law to tackle the problem.

From BBC ● Jun. 5, 2024

Rules on advertisements vary by country, but in Britain - where Cassis and her son live - it’s the Advertising Standards Authority that monitors publicity campaigns.

From Reuters ● Oct. 30, 2023

In its written ruling the Advertising Standards Authority found consumers would interpret the marketing materials as making a “broader claim about Shell as a whole providing cleaner energy.”

From Seattle Times ● Jun. 7, 2023

The Advertising Standards Authority said it was reviewing more than 70 complaints about the ad.

From BBC ● Jan. 26, 2023

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