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Advertising Standards Authority

British  

noun

  1.  ASA.  an independent UK body set up by the advertising industry to ensure that all advertisements comply with the British Code of Advertising Practice

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The issue comes as new figures from the UK's Advertising Standards Authority suggest fake adverts featuring celebrities and public figures remain the most common type of scam adverts appearing online.

From BBC Feb. 13, 2025

The additional declaration may swerve X’s guidelines but it doesn’t bypass the U.K.’s Advertising Standards Authority, which has reportedly begun monitoring Stake’s X campaign.

From Slate Nov. 14, 2024

Rules on advertisements vary by country, but in Britain - where Cassis and her son live - it’s the Advertising Standards Authority that monitors publicity campaigns.

From Reuters Oct. 30, 2023

TikTok said it was "committed to working with the Advertising Standards Authority to ensure advertisers and creators comply with their guidelines".

From BBC Jul. 24, 2023

In its written ruling the Advertising Standards Authority found consumers would interpret the marketing materials as making a “broader claim about Shell as a whole providing cleaner energy.”

From Seattle Times Jun. 7, 2023

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