the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
Related formscoun·ter·ad·ver·tis·ing, nounpro·ad·ver·tis·ing, adjectivepro·ad·ver·tiz·ing, adjectiveself-ad·ver·tis·ing, adjective, noun
advertise
or ad·ver·tize
[ad-ver-tahyz, ad-ver-tahyz]
verb (used with object),ad·ver·tised,ad·ver·tis·ing.
to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it: to advertise a new brand of toothpaste.
to give information to the public about; announce publicly in a newspaper, on radio or television, etc.: to advertise a reward.
to call attention to, in a boastful or ostentatious manner: Stop advertising yourself!
Obsolete. to give notice, advice, or information to; inform: I advertised him of my intention.
Obsolete. to admonish; warn.
verb (used without object),ad·ver·tised,ad·ver·tis·ing.
to ask for something by placing a notice in a newspaper, over radio or television, etc.: to advertise for a house to rent.
to offer goods for sale or rent, solicit funds, etc., by means of advertisements: It pays to advertise.
Cards.
Poker.to bluff so as to make the bluff obvious.
Rummy.to discard a card in order to induce an opponent to discard one of the same suit or denomination.
Origin of advertise
1400–50;late Middle Englishadvertisen < Middle Frenchavertiss-, long stem of avertir < Vulgar Latin*advertire,Latinadvertere to advert1; the expected Middle English*advertishen probably conformed to advertisement or the suffix -ize
early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).
Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.
