advertorial

[ad-ver-tawr-ee-uhl, -tohr-]

noun

1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

advertorial

/ ˌædvɜːˈtɔːrɪəl /

noun

1. advertising material presented under the guise of editorial material

Word History and Origins

Origin of advertorial¹

Blend of advertisement and editorial

Word History and Origins

Origin of advertorial¹

C20: from _advert ² + ( _edit ) _orial

Example Sentences

Please, not an inspirational advertorial about women and aging and grit — the artificial saccharine Diana had to use to peddle her story to corporations who might sponsor her repeated attempts.

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Oil companies spent millions on “advertorials” in major newspapers to discredit climate science and scientists, undermining public trust in their work.

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Chevron’s compadres in the fossil fuel industry evidently took Big Tobacco’s correspondence course, challenging the scientific consensus about global warming with “advertorials” published on the op-ed pages of leading newspapers.

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Its “advertorials,” placed in prominent newspapers, dismissed climate chance science as “unsettled.”

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Exxon, for instance, spoke with a consistently forked tongue over the years, saying one thing in internal documents and something entirely different in advertorials and other PR material.

Read more on Salon