advertorial

American  

[ad-ver-tawr-ee-uhl, -tohr-] / ˌæd vərˈtɔr i əl, -ˈtoʊr- /

noun

1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

---

advertorial British  

/ ˌædvɜːˈtɔːrɪəl /

noun

1. advertising material presented under the guise of editorial material

---

Etymology

Origin of advertorial

Blend of advertisement and editorial

Example Sentences

Now owned by Accor, the French hotel chain, the brand is a sponsor of the show, and the towering display, separate from other galleries, felt like a walk-in advertorial.

From The Wall Street Journal

Please, not an inspirational advertorial about women and aging and grit — the artificial saccharine Diana had to use to peddle her story to corporations who might sponsor her repeated attempts.

From New York Times

Its “advertorials,” placed in prominent newspapers, dismissed climate chance science as “unsettled.”

From Los Angeles Times

Exxon, for instance, spoke with a consistently forked tongue over the years, saying one thing in internal documents and something entirely different in advertorials and other PR material.

From Salon

Men, an earlier advertorial pamphlet said, are especially fond of the tangy flavor.

From Salon