advertorial

[ ad-ver-tawr-ee-uhl, -tohr- ]

noun

1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

advertorial

/ ˌædvɜːˈtɔːrɪəl /

noun

1. advertising material presented under the guise of editorial material

Word History and Origins

Origin of advertorial¹

Blend of advertisement and editorial

Word History and Origins

Origin of advertorial¹

C20: from advert ² + ( edit ) orial