advertorial

American  

[ad-ver-tawr-ee-uhl, -tohr-] / ˌæd vərˈtɔr i əl, -ˈtoʊr- /

noun

1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

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advertorial British  

/ ˌædvɜːˈtɔːrɪəl /

noun

1. advertising material presented under the guise of editorial material

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Etymology

Origin of advertorial

Blend of advertisement and editorial

Example Sentences

Now owned by Accor, the French hotel chain, the brand is a sponsor of the show, and the towering display, separate from other galleries, felt like a walk-in advertorial.

From The Wall Street Journal • Dec. 23, 2025

Please, not an inspirational advertorial about women and aging and grit — the artificial saccharine Diana had to use to peddle her story to corporations who might sponsor her repeated attempts.

From New York Times • Nov. 2, 2023

Jabli was described in an advertorial run by L.A.

From Los Angeles Times • Aug. 15, 2023

Many of the advertisers in District Administration are also clients of ERDI, including Dreambox, which purchases the inside front cover space, one of the most expensive pages, and sponsored advertorial space.

From Salon • Oct. 20, 2019

The advertorial content of many periodicals, both free and paid, has evolved so rapidly that it is sometimes difficult it to separate it from the news items.

From Behind the News: Voices from Goa's Press by Various