advertorial

American  

[ad-ver-tawr-ee-uhl, -tohr-] / ˌæd vərˈtɔr i əl, -ˈtoʊr- /

noun

1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

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advertorial British  

/ ˌædvɜːˈtɔːrɪəl /

noun

1. advertising material presented under the guise of editorial material

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Etymology

Origin of advertorial

Blend of advertisement and editorial

Example Sentences

Its “advertorials,” placed in prominent newspapers, dismissed climate chance science as “unsettled.”

From Los Angeles Times

Exxon, for instance, spoke with a consistently forked tongue over the years, saying one thing in internal documents and something entirely different in advertorials and other PR material.

From Salon

Men, an earlier advertorial pamphlet said, are especially fond of the tangy flavor.

From Salon

That advertorial content has extended into the domain of documentary film isn’t novel anymore.

From New York Times

Frank Biden drew fresh scrutiny last week after Berman Law Group ran an “advertorial” in a South Florida business newspaper, highlighting his role with the firm and his connection to his brother.

From Washington Post