analytics

American  

[an-l-it-iks] / ˌæn lˈɪt ɪks /

noun

1. (used with a singular verb) the science of logical analysis.

2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

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Etymology

Origin of analytics

First recorded in 1580–90; see origin at analytic, -ics

Example Sentences

Not that analytics’ numbers are wiggy but they are to mainstream NBA thought what the Marx Brothers comedies were to the 1930s.

From Forbes • Jun. 23, 2014

Clicktale bets on ‘in-page analytics’ The technology tracks every mouse move, click, and scroll in an effort to help businesses figure out what users are doing and how they respond to various features.

From Washington Post • Apr. 30, 2013