analytics

[an-l-it-iks]

noun

1. (used with a singular verb),  the science of logical analysis.

2. (used with a singular verb),  the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb),  the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

Word History and Origins

Origin of analytics¹

First recorded in 1580–90; analytic, -ics