analytics

American  

[an-l-it-iks] / ˌæn lˈɪt ɪks /

noun

1. (used with a singular verb) the science of logical analysis.

2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

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Etymology

Origin of analytics

First recorded in 1580–90; analytic, -ics

Example Sentences

Rather than long-term professional experience, Toboni wanted proficiency in analytics, an interest in modern technology and a track record of creativity.

From The Wall Street Journal • Apr. 14, 2026

In 2016, Hillary Clinton’s presidential campaign, taking inspiration and personnel from Barack Obama’s two election wins, was a data-heavy enterprise that relied on analytics — and, famously, an algorithm named Ada.

From Salon • Apr. 13, 2026

The analytics company was down 1.9% to $128.06 on Friday after falling more than 7% on Thursday.

From Barron's • Apr. 10, 2026

According to healthcare data analytics firm Iqvia, the global pharmaceutical market could exceed $2.6 trillion by 2030, driven by the United States as well as major emerging markets.

From Barron's • Apr. 5, 2026

The weapons of common sense, not the analytics of Aristotle, are needed for their overthrow.

From Euthydemus by Jowett, Benjamin