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Synonyms

appealing

American  
[uh-pee-ling] / əˈpi lɪŋ /

adjective

  1. evoking or attracting interest, desire, curiosity, sympathy, or the like; attractive.


appealing British  
/ əˈpiːlɪŋ /

adjective

  1. attractive or pleasing

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • appealingly adverb
  • appealingness noun
  • nonappealing adjective
  • nonappealingly adverb
  • nonappealingness noun
  • quasi-appealing adjective
  • quasi-appealingly adverb
  • unappealing adjective
  • unappealingly adverb

Etymology

Origin of appealing

First recorded in 1400–50; late Middle English; appeal + -ing 2

Explanation

The adjective appealing describes someone who is able to attract interest or is easy to like. For example, your easy sense of humor and way of making people feel comfortable make you appealing to friends old and new. If you are appealing, people want to be around you. It might be that you are really nice, or a good listener, not to mention have good looks. Actors who are appealing tend to get a lot of parts because filmmakers know audiences will flock to see them, just as an appealing description of a dish on a menu will lead more people to order it. This something is appealing, it is — or will be — popular.

Keep Reading on Vocabulary.com

Vocabulary lists containing appealing

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

While a 15% discount is appealing, it’s not necessarily unusual.

From MarketWatch • Apr. 20, 2026

Brown, however, said he found the government offer more appealing because he was already staffing the school to look after children before lessons began.

From BBC • Apr. 19, 2026

Oxidized garlic is still usable and safe to eat, but it’s not very appealing to look at.

From Salon • Apr. 19, 2026

Discounters are successfully appealing to these sticker-shocked customers through improved digital offerings and aggressive expansions into well-off neighborhoods.

From The Wall Street Journal • Apr. 18, 2026

They argue over who will get to ride the gryphon but Widget relents when Celia tells them the story of the nine-tailed fox just behind it, which suddenly sounds much more appealing.

From "The Night Circus" by Erin Morgenstern