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appointment viewing

British  

noun

  1. the practice of setting time aside to watch particular television programmes

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Peacock has launched an extensive social-media campaign to promote the show’s return, leaning in to its rare status as appointment viewing among younger demographics.

From The Wall Street Journal May 24, 2026

But the same demographic was the first to gravitate to streaming platforms and abandon traditional TV which thrives on appointment viewing.

From Los Angeles Times May 21, 2026

They remember the shows that defined their childhood; that had them planted on couches for appointment viewing; that they binged when streaming came into the picture; that were fodder for water-cooler conversations.

From The Wall Street Journal Mar. 18, 2026

The show is appointment viewing for Ben's wife Olivia, who he says "loves it" - having put the new season in their calendar so she didn't miss it.

From BBC Dec. 13, 2025

In a frazzled media age, their once-a-week programs have become something close to appointment viewing.

From New York Times Jun. 3, 2024

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