arcature

[ahr-kuh-cher]

noun

Architecture.

1. an arcade of small dimensions.

2. a blind arcade, as a series of arches superimposed on the walls of a building for decoration.

arcature

/ ˈɑːkətʃə /

noun

1. a small-scale arcade

2. a set of blind arches attached to the wall of a building as decoration

Word History and Origins

Origin of arcature¹

< Medieval Latin arcāt ( a ) an arch ( arcade ) + -ure

Example Sentences

Larry Light, a co-author of “Six Rules for Brand Revitalization” and the chief executive of Arcature, a brand consulting company, added: “They’re just as large as the millennials in numbers. And they have huge discretionary income.”

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“I wouldn’t want to smell like a Harley-Davidson biker,” said Larry Light, an author of “Six Rules for Brand Revitalization” and the chief executive of Arcature, a brand consulting company.

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“The major brands are in a share war,” Larry Light, CEO of the consulting firm Arcature and McDonald’s global chief marketing officer from 2002 to 2005, told Salon.

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“The two key words in fast food are fast and food, and McDonald’s is no longer fast, and its burgers ranked last in a Consumer Reports survey recently,” said Larry Light, chief executive of Arcature, a consulting firm, and a former McDonald’s executive.

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Arcature, in architecture, a small arcade built into a wall or applied against it, decorative rather than structural.

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