funnel
noun
a cone-shaped utensil with a tube at the apex for conducting liquid or other substance through a small opening, as into a bottle, jug, or the like.
Used to describe an ongoing action or state that is currently taking place in the immediate present.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
“The brands who are doing it right are funnelling their money through digital executives who grew up in this space.”
From The Guardian ● Jun. 7, 2014