Asa

¹

[ey-suh]

noun

1. (in the Bible) a king of Judah, 913?–873? b.c.

ASA

²

abbreviation

1. Acoustical Society of America.

2. American Standards Association: former name of the American National Standards Institute.

3. the numerical exposure index of a photographic film under the system adopted by the American Standards Association, used to indicate the light sensitivity of the film's emulsion.

ASA

abbreviation

1. (in Britain) Amateur Swimming Association

2. (in Britain) Advertising Standards Authority

3. (in the US) American Standards Association

Word History and Origins

Origin of Asa¹

From Hebrew ʾasāʾ, of uncertain meaning

Example Sentences

A Travelodge spokesperson said it recognised the need for clarity and transparency in pricing and is working with Google to ensure its adverts are clear and comply with the ASA's guidelines.

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Accor told the ASA it believed its adverts were accurate as rooms were available at or below the headline prices in the days following their publication.

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Spokesperson told the BBC Booking.com accurately displays price and availability at the time advertisements are shown and will work with the ASA "to address any outstanding questions they might have".

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The ASA also found Butlin's had breached its code by writing to customers that "The big Butlin's sale ends in four days" and "Time is running out".

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The ASA's findings come after the Competition and Markets Authority on Tuesday launched a probe into eight companies over potentially misleading online price claims.

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