Origin of assure
OTHER WORDS FROM assureas·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective
Words nearby assure
ASSURE VS. ENSURE VS. INSURE
What's the difference between assure, ensure, and insure?
Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure. Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance.
It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root sēcūrus, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.
Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.
Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.
Here’s a quick cheat sheet to remember the most common uses of each word:
assure = reassure
ensure = make sure
insure = cover with insurance
Here’s an example of assure, ensure, and insure used correctly in a sentence.
Example: She assured me that the company has ensured that every employee has the opportunity to be insured.
Want to learn more? Read the full breakdown of the difference between assure, ensure, and insure.
Quiz yourself on assure, vs. ensure, vs. insure!
Should assure, ensure, or insure be used in the following sentence?
We need to take action to _____ that this never happens again.
How to use assure in a sentence
But, Kornell assures you, “by the time week two rolls around, it becomes a normal thing.”
That makes sense, since being in the index assures companies an extra influx of money from index funds.Inclusion in the Dow does not guarantee a bump to your share price|Alan Murray|August 27, 2020|Fortune
Both assure nothing is going to spill out, even in Class V whitewater.
In response, he assured them that 100% of the money would be used for the wall.
While hotels have been inconsistent in following their own cleaning standards due to reduced staffing, they are better at assuring travelers that they, in fact, are following those new policies, Harteveldt said.Airbnb’s 3 biggest challenges on its road to an IPO|Danielle Abril|August 20, 2020|Fortune
Nobody can assure anybody and some of these authorities at the crematorium have very little background in science.
There will be an early vote on the Keystone XL pipeline, which enough Democrats support to assure passage.Can Obama and a Republican Senate Find Common Ground?|Eleanor Clift|November 4, 2014|DAILY BEAST
In giving freedom to the slave, we assure freedom to the free—honorable alike in what we give, and what we preserve.
I assure you there isn't a single local businessman who doesn't know the name Germán Goyeneche.
Having known a few presidents myself, I can assure you that there is little time to truly unwind, even on “vacation.”
I assure you, no matter how beautifully we play any piece, the minute Liszt plays it, you would scarcely recognize it!Music-Study in Germany|Amy Fay
And we will also settle and assure the particular rights and interests of every planter and adventurer.
Ha—assure you we quite understand; no necessity to say another word about it.
He is very silent—he sometimes sits for ten minutes without speaking; I assure you it is n't amusing.Confidence|Henry James
But I can assure your Majesty with entire truth that the need of your treasury is so pressing now that it is incomparable.