attention line

American  

noun

1. a line of text after the address on a piece of correspondence, directing it to a particular person or department.

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Etymology

Origin of attention line

First recorded in 1920–25

Example Sentences

Your ideas are attracting attention; line up funding to pay expenses, and buy supplies.

From Seattle Times

These lyrics are simple and direct, neither deliberately smart nor particularly witty, but they hold our attention line by line, driving the action forwards, developing the themes, turning the film into a verbally coherent whole.

From The Guardian

Obviously the chain of reasoning must start from the attention line.

From Project Gutenberg

Some experiments have indicated, however, that a well-written attention line is fully as effective as an average illustration.

From Project Gutenberg